Leo Burnett Chicago Earns Emmy Nomination for ‘The Lost Class’ Anti-Gun Violence Campaign

A powerful anti-gun violence message helmed by Leo Burnett Chicago earned an Outstanding Commercial Emmy nomination from the Academy of Television Arts and Sciences, announced today. The winner of the Outstanding Commercial Emmy will be announced during the awards ceremony on Sept. 12. Let’s take a look at the Chicago-made campaign and the other nominees…

Leo Burnett’s nominated campaign “Change the Ref: The Lost Class”

The celebrated “Lost Class” effort from Leo Burnett Chicago and directed by Hungry Man’s Bryan Buckley was one of the jarring anti-gun violence campaigns to earn recognition from the Academy.

David Keene, a former president and current board member of the NRA, and John Lott, a political commentator and guns rights advocate, took to the podium to deliver a commencement speech – to 3,044 empty seats representing the high school students who might have had a chance to graduate this year, had they not lost their lives to gun violence.

Here is a look at the nominated campaign…


Here’s a quick rundown of the other five nominees…

Apple: Detectives (Apple iPhone 13 Pro)

Apple’s “Detectives” spot created in-house and directed by O Positive’s David Shane, mined comedic gold from cliched movie techniques to highlight the iPhone 13 Pro’s cinematic capabilities.

Apple: Everyone But Jon Hamm (Apple TV+)

Mad Men star Jon Hamm leads this amusing Apple ad via TBWA Media Arts Lab and directed by Hungry Man’s Wayne McClammy…

Sandy Hook Promise: Teenage Dream

Sandy Hook Promise from BBDO NY and directed by Smuggler’s Henry-Alex Rubin for the “Teenage Dream” film that brought a twist to Katy Perry’s pop hit of the same name.

Meta: Skate Nation Ghana

Meta’s mixed media “Skate Nation Ghana” film from Droga5 and production company Love Song earned a nomination…

Chevy: Walter The Cat

Finally, the Chevy’s comedic Silverado spot about a super cat named Walter rounds out the six Emmy nominees, via Commonwealth/McCann and directed by O Positive’s Jim Jenkins. You’ll also spot Chicago actor John Hoogenakker in this acclaimed spot.

Here’s a quick rundown of the fan fervor over this fabulous new feline star…

The winner of the Outstanding Commercial Emmy will be announced during the awards ceremony on Sept. 12.

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