Five Questions with Havas Chicago VP, Creative Director Priyoshi Kapur
What do The Bear, The Kardashians, and a Fresca robot (yes, you read that right) have in common? They’re all right here as Havas Chicago VP and Creative Director Priyoshi Kapur stops by for a thoroughly entertaining round of Five Questions with SCREEN. Let’s get to it!
SCREEN: What is your most prized possession (If you have a photo, please send it along!)?
PRIYOSHI: I have a new one: a Fresca Robot. A small addiction of mine was turned into a sculpture by my friend’s dad who makes these adorable robots.
And thank you to Priyoshi for sharing a photo of this prized possession!
SCREEN: Best advice you’ve ever received?
PRIYOSHI: Always be a sponge.
SCREEN: Your favorite commercial ever?
PRIYOSHI: “The Spark” for Sprite, featuring Drake. It was the first ad that made me interested in advertising. The CGI was innovative for its time, and it translated into a stupidly simple visual concept without a single line of VO.
Let’s take a look at this spot…
SCREEN: What’s that TV show you’re a little embarrassed to admit you love to watch?
PRIYOSHI: The Kardashians on Hulu. I’m fascinated by how the ultra-wealthy spend their money and test emerging health and wellness tech. The show is a masterclass in branding, courtesy of mama Kris Jenner. They set trends for the following years, and watching how they consume products, create brands, and market themselves is the real entertainment. A Fortnite skin? What’s next!
SCREEN: Worst job ever?
PRIYOSHI: My worst job was my first job: a rare aquatic pet shop care-taker in Portland, Oregon. Every fish we sold was totally legal.
BONUS QUESTIONS!
One meal, one restaurant, and we’re buying. What will it be?
PRIYOSHI: Kasama – their breakfast sandwich is everything ‘The Bear’ hyped it up to be, and yes, the line is worth it.
SCREEN: Describe your perfect weekend!
PRIYOSHI: A night out at a comedy club, an over-caffeinated brunch with the girls, and 20K steps exploring a neighborhood in Chicago.
Thanks for playing, Priyoshi! For more from Priyoshi and her team at Havas Chicago, click right here.
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