Casting Director Joan O’Connor’s Super Bowl Picks and Pans
What were your favorite spots from the advertising extravaganza that is the Super Bowl? How about your least favorite? Let’s see how your answers line up with what Casting Director Joan O’Connor had to say about the great and not-so-great offerings from Sunday night…
SCREEN: What was your favorite spot of the night?
JOAN: The Amazon “Alexa’s Body” spot with Michael B. Jordan. The concept is funny and tickles the notion of how an active imagination has been essential to surviving this confining pandemic. The directing is fantastic and performances are brilliant. And it accomplished the most important task – I remember the product and will be ordering a Michael today.
SCREEN: What was your least favorite spot of the night or a spot you felt could have been more successful?
JOAN: Oatly. I’m sure someone loved it, but I did not.
SCREEN: What would you like to see more or less of in terms of advertising in next year’s Super Bowl?
JOAN: I’d love to see less celebrity centric spots. Though they are great, there’s something magical in the everyman relatability and the take-me-off-guard surprises that a spot that is not packed with celebrities brings.
SCREEN: Any final words here, Joan?
JOAN: I’m grateful for the abundance of humor. After everything we’ve endured since last March, commercials like the Bud Light Seltzer Lemonade with the 2020 pummeling lemons gave me that laugh out loudness that I crave.