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Feb
2021
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Super Bowl Picks and Pans with Producer Mary Kay Cook

Independent films produced by Mary Kay Cook have premiered at the most prestigious film festivals on the planet, from Sundance to South By Southwest. So what did Mary Kay think of the storytelling taking place during Sunday’s Super Bowl extravaganza? Let’s find out!

SCREEN: What was your favorite spot of the night?

MARY KAY: The first Rocket Mortgage “Certain Is Better” spot of Super Bowl LV with Tracy Morgan really made me laugh.

Editor’s note: Coincidentally, that Rocket Mortgage spot was created by Chicago’s HighDive and Cutters teams. Take a look.

SCREEN: What was your least favorite spot of the night or a spot you felt could have been more successful?

MARY KAY: Oh dear, that Dr. Squatch spot… the VO dub was so off, and it was clearly influenced by the Old Spice campaign, but was a total miss for me.

SCREEN: What would you like to see more or less of in terms of advertising in next year’s Super Bowl?

MARY KAY: More funny, less trying so hard to be dramatically and culturally relevant.

Photo Credit: Joe Mazza/ Brave Lux

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