Talking Super Bowl Ads with mcgarrybowen Sr Producer Sara Martin

Talking Super Bowl Ads with mcgarrybowen Sr Producer Sara Martin

What were your favorite spots from the advertising extravaganza that is the Super Bowl? How about your least favorite? Let's see how your answers line up with what mcgarrybowen Senior Producer Sara Martin had to say about the great and not-so-great offerings from Sunday night...

SCREEN: What was your favorite spot of the Super Bowl?

I really liked #beforeAlexa from Amazon. It was clever, well produced and featured Ellen & Portia. How could you go wrong with those two?!

SCREEN: What was your least favorite spot of the night or a spot you felt could have been more successful?

SARA: There was a lot of comedy this year, which can be very divisive. But one spot that really hit all the wrong notes for me was the Genesis spot featuring Chrissy Teigen. The comedy was tasteless and although there were other spots that fell short, this one felt like an expensive failure.

SCREEN: What would you like to see more of in terms of advertising in next year's Super Bowl?

SARA: Diversity, diversity, diversity. Across the board, Super Bowl commercials play it safe and target a certain demographic. Which leaves a lot of faces and voices out. There were some firsts this year with two drag queens being featured in a spot. But overall, there should be more inclusivity.

SCREEN: Any final comments, Sara?

SARA: Overall, I liked the turn to comedy for this year's spots. Newbies like Reese's Take 5 made everyone in my party smile & chuckle. Which became the mood of the entire night.

NEXT: Leo Burnett EVP Sarah Block shares her Super Bowl picks and pans.

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