Super Bowl Ad Picks from Leo Burnett EVP Sarah Block
February 3, 2020 by Screenmag
In the advertising world, the Super Bowl is about anything but football. Leo Burnett EVP and Creative Director Sarah Block stopped by Screen to chime in on this year's Super Bowl slate of commercials.
SCREEN: What was your favorite spot of the night?
SARAH: Google. It’s the one I remember the most for its authentically sentimental tone (in a night filled with over-the-top) and it struck a personal chord.
SCREEN: What was your least favorite spot of the night or a spot you felt could have been more successful?
SARAH: There were several spots that would’ve been funnier with about a third less celebrities in each of them. The cameos on top of cameos, and endings on top of endings, became this kind of comedic cacophony that at a certain point just drowned out its own humor.
SCREEN: What would you like to see more or less of in terms of advertising in next year's Super Bowl?
SARAH: I hope the pendulum swings back and there are some big surprises next year. The way Tide & Skittles bent the rules a few years ago.
SCREEN: Any final words as the Super Bowl weekend wraps up?
SARAH: Congrats to everyone who had a spot in the game, it’s a huge deal.