Cutters Studios Chris Moore Edits WeatherTech Super Bowl Spot, Shares His SB Faves
The Super Bowl was a big night for Cutters Studios Editor Chris Moore, whose WeatherTech spot was on the massive Big Game stage on Sunday. So what did Chris think of the rest of the Super Bowl advertising lineup? From sloths to Stella and everything in-between… Let’s hear what Chris had to say about this year’s commercial crop at the big game!
First things first, here is the hilarious WeatherTech spot Chris edited…
SCREEN: What was your favorite spot of the night?
CHRIS: This is a tough one to answer because of the fact that I was fortunate enough to have a spot in the game. WeatherTech’s “Whatever Comes Your Way”, so of course that’s my #1 fave for obvious reasons. That bias aside, my other favorites of the night fell into a few different categories. Coors Light and Stella did a great job of being clever and making me laugh. Lays “Little Farmer” was sweet storytelling. From strictly an editorial perspective, NFL’s Girls Flag 50 was so well done. Great footage, killer soundtrack and every cut was precise, purposeful and really had me engaged in the edit. However, from a pure message standpoint, one stood out for me, Nike’s “So Win”. The spot was beautifully shot (I’m a sucker for black & white film) and the message was powerful and direct with Zeppelin’s iconic power chord in the background getting us even more fired up.
SCREEN: What was your least favorite spot of the night or a spot you felt could have been more successful?
CHRIS: I would never actually hate on someone else’s craft. There are plenty of spots that I’m sure all of us can look back on our reels and cringe. I will just say this… If you are going to go full CGI, make sure it’s done well and looks good.
SCREEN: What would you like to see more or less of in terms of advertising in next year’s Super Bowl?
CHRIS: With so many different outlets to give us instant overstimulation these days, it’s getting harder and harder to entertain people. Because of that I wish that more companies stayed true to how a SuperBowl commercial used to be treated, with the utmost secrecy! Leaving the audience glued to the TV to finally see what all the hype is about. I understand both sides of the argument when it comes to brands either teasing their spot or just releasing the entire thing early, but there is something sacred about making your husband or wife swear to not utter a single word to anyone about what you are working on until it airs!
Thanks so much for chiming in, Chris! Check back here at SCREEN for more insight and interviews from advertising creatives between the coasts. You can also click right here to subscribe to our weekly email newsletter.
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