June has been twice as nice so far for VSA Partners. Chicago-based strategy and design agency VSA Partners was just recognized twice in this year’s Financial Communications Society (FCS) Portfolio Awards, securing both a Gold and a Bronze award for work with client partners BNY Mellon and CME Group.
VSA partnered with BNY Mellon to revitalize its brand identity, earning the Gold award in this category. The refreshed brand expression rejuvenates BNY Mellon, acknowledging its innovative aspirations while respecting its historic legacy as America’s oldest bank.
Designed with flexibility in mind, the new brand identity seamlessly transitions between formal and expressive styles. Leveraging a versatile color palette and typography, the dynamic approach ensures that BNY Mellon can effectively engage a diverse audience.
Here is a look at the Gold award-winning work…
VSA collaborated with CME Group on the MarketTech Forum events, securing the Bronze award. These events cater specifically to CME Group’s power users and offer direct insights into key developments and technological advancements.
VSA’s comprehensive event experience design covers stage branding, wayfinding, landing pages, and event mementos. The cohesive and scalable design supports the objectives of the MarketTech Forum, enhancing attendee engagement and satisfaction.
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