VML and Colgate-Palmolive Launch ‘Make Your World More Fabuloso’
Fabuloso doesn’t just clean — it transforms. VML and Colgate-Palmolive are celebrating that with the launch of “Make Your World More Fabuloso,” a campaign celebrating the power of scent.
Most cleaners focus on what they remove. Fabuloso is about what it adds — an unmistakable, larger-than-life scent that makes a home feel vibrant and alive. This campaign brings that to life in an equally big and bold way.
Let’s take a look at this vibrant new campaign…
To create the bright, fun, fresh visual style of the Fabuloso world, the videos were produced with Pulse Films and London-based music video directing duo Fa & Fon.
“The ‘Make Your World More Fabuloso’ campaign truly captures the essence of what our consumers desire: a clean home that also feels vibrant and uplifting,” declared Amy Benford, Senior Vice President and General Manager of Integrated Marketing at Colgate-Palmolive. “We’ve moved beyond just product efficacy to celebrate the lasting joy and transformative power of scent. It’s fantastic to see how Fabuloso is creating emotionally resonant experiences for our customers.”
The campaign is supported by a 360 media plan across video, social, PR, partnerships, and retail media throughout 2026.
Justin Roth and Jim Wood, VML Executive Creative Director’s added: “Fabuloso has a boldness that doesn’t exist anywhere else in the category. Our challenge was to match that energy — to create something as vibrant, joyful and larger-than-life as the scent itself. Working with Fa & Fon, we built a visual world that doesn’t just show Fabuloso, it makes you feel it.”
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