It’s time to bring the heat! charlieuniformtango teamed up with TRG on a new campaign for ThermaCare heat wraps. And they enlisted a fan favorite to lead the way on the screen.
The first spot to break in the campaign stars actor, comedian, producer, writer and licensed physician Ken Jeong in a lab coat. In the spot, he’s presenting a slide show demonstrating how a regular heating pad ties you down with a cord.
Let’s see The Hangover and The Masked Singer star in action in this latest spot…
The message here is that when you’re using ThermaCare heat wraps, you’re free to go about your day’s activities in comfort. Ken Jeong intersperses a few flattering photos of himself into the presentation, feigning surprise as the flirtatious photos appear, as you can see in the spot.
“From the get-go, I knew this was going to be a fun project,” said charlieuniformtango Executive Producer, Mary Alice Butler. “When John McStravick told me I just HAD TO see some raw takes because they were hilarious, we knew it was going to be a memorable project from start to finish!”
Executive Producer – Mary Alice Butler
Editor – John McStravick
Color/Online Editor – Joey Waldrip
Editor Assist – Matt Pittman
Online Editor – Catherine Thomas
Audio Mix – Russell Smith
Motion Design – Gray Wilcox
Brand Management – Dale Hruby + Monica Little + Peyton Jones
Creative – Sue Batterton + Dave Stone + Alexis Bingham
Brand Strategy – Corey Green + Arturo Longoria
Digital Strategy – Matt Whittaker + Jon Villalobos + Scott Luther + Alexander Ford
Business Affairs – Sara Sax + Michael Sonnier
Media + Search Strategy – Kim Moss + Jeff Kempf + Trevor Monteiro + Conor MacDowell
Digital Production (CHL) – Brenda Talavera + Meredith Ford + Steven Rice + Joe Jansen
Broadcast Producer – Cassie Greenwald
Production – ArtClass
Jake Hurwitz –Director
Michael Montenegro – Producer
Rebecca Niles – Managing Director
Kat Garalli – Production Manager
Brooke Covington – Rep
Music – Storefront Music
John “Scrapper” Sneider – Composer / Managing Partner
Adam Elk – Composer/Owner
Kirsten Messier – Executive Producer
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