DoorDash is speeding its way back into the Super Bowl extravaganza… and they are doing so with a familiar face for Chicago TV fans. The delivery service’s new ad stars Matty Matheson of Hulu’s hit series The Bear. The series is fresh off a number of high-profile award wins and noms, including a Golden Globe Best Actor win for Jeremy Allen White. The DoorDash spot pairs Matheson with Raekwon The Chef of the legendary rap group Wu-Tang Clan.
The commercial is centered around the chefs leading a “Dasher” through a grocery shopping trip. As they debate which items they think the customer wants, it becomes clear that the Dasher is the one who is the expert. For example, when debating which type of beans to get, Raekwon suggests baked beans and the Tiny Chef suggests jelly beans. The Dasher knows that the customer they’re shopping for actually wants fava beans.
Let’s take a look at Matty and Raekwon in action in this charming Super Bowl spot…
The 30-second ad, “We Get Groceries,” was created by DoorDash’s agency of record, The Martin Agency, and DoorDash’s in-house creative studio, Superette.
DoorDash will use the spot’s celebrities as influencers, too, having them amplify the campaign on their own channels, such as TikTok, Instagram and Twitter, according to AdAge.
The Super Bowl ad will kick off a larger campaign promoting DoorDash’s grocery business that will run through June.
More from Matty
Back to The Bear. Set in the anarchic disarray of a malfunctioning Italian sandwich shop in Chicago,The Bear will be serving up its second season this summer, and will begin filming those episodes February 21st. Matheson, who is also a producer on the show, plays Neil Fak, a handyman who never handles food.
Enjoy this quick clip of Matheson at the Golden Globes sharing his insight into why everyone is loving The Bear so much, declaring the show is “really beautiful” because it’s a “human story that comes from brokeness.” Take a listen…
For more from the Super Bowl – and the upcoming second season of The Bear – check back here at SCREEN. And you can also click right here to subscribe to our weekly email newsletter.