16
Jan
2024
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‘The Bear’ Creator Christopher Storer Collaborates with Chicago Talent for Coca-Cola Ad

In his acclaimed FX series The Bear, creator Christopher Storer uses quick cuts, visual chaos and unusual angles to give make viewers feel like they are in the kitchen and feeling the pressure. Storer tapped some top Chicago talent to bring that same energy to a brand-new Coca-Cola ad, and the results are hilarious.

The ad, called “The New Guy,” sees a girl bringing her new boyfriend to her family’s house for a big get-together. The New Guy learns how to navigate the family’s quirks, while a number of Coca-Cola products are integrated into the story.

Let’s take a look at the 90-second version of the spot…

The spot was cast by Chicago’s Paskal Rudnicke Casting and casting directors Jennifer Rudnicke, Mickie Paskal, and AJ Links of PR Casting. The team is fresh off an Emmy win for Outstanding Casting for a Comedy Series for their wonderful work on FX’s The Bear.

PR Casting brought a talented ensemble of Chicago actors to the spot, including Tara Mallen and Keith Kupferer, who also star in the Chicago-made feature Ghostlight. The indie drama, also cast by PRC, is set to make its World Premiere this week at the Sundance Film Festival.

Yes, Chef… That’s Inspiration!

The Coca-Cola spot looks, feels and even sounds like The Bear, and executives at Coca-Cola say that is not a coincidence.

“Creating a spot inspired by The Bear, led by its director and filmed by its crew, was an enlightening experience,” says Alex Ames, senior director of content and creative excellence at Coca-Cola North America. “To ensure it had the same look and feel, the crew retrieved the lenses used to film the show from their vault. Those lenses have only shot two pieces of work — The Bear and ‘New Guy’ — and we’re excited for the rest of the world to see the result.”

Ames told The Hollywood Reporter the spot was inspired by Storer’s FX series and also Homer’s Odyssey, adding that the filmmaker “was a true creative partner in every facet of the production and an invaluable guiding light as we collaborated to ensure we paid homage to our inspiration.”

He also said that the decision to bring the 90-second spot to the Emmys was made after The Bear’s big night at the Golden Globes.

“The Emmys are a celebration of the best and brightest in the television industry — highlighting innovative cinematography, compelling creative direction, and storytelling prowess embodied by Christopher Storer and The Bear,” Ames said. “When we saw The Bear take home seven trophies at the Golden Globes, we knew we had to run the longform spot on this important night for the television industry. The 30-second cutdown just wouldn’t do justice to this grand stage, these great brands, or Christopher and The Bear team.”

“The New Guy” is also unusual in that it features a number of Coca-Cola products, from Coke and Coke Zero to Sprite and Honest Kids juice boxes. Ames says that the “imperfect family” at the heart of The Bear inspired the commercial spot.

“The fact is, we have the perfect family of beverages for every perfectly imperfect family. We decided to take this opportunity to show that story in a way the company has never successfully done with one cohesive narrative,” Ames said. “’New Guy,’ and the imperfect family in the film, became a great opportunity to illustrate how our products are preferred for so many occasions and gatherings. We have something for everyone, and we’re proud to help fuel the moments that matter most.”

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