In the advertising world, Super Bowl Sunday is about anything but football. It’s about the commercials! HighDive Group Creative Director chatted with Screen about highlights and lowlights from the epic event…
SCREEN: What was your favorite spot of the night?
LISA: A surprise one for me – Toyota with Jessica Long’s story. I’m a sucker for stories with heart.
And in the comedy category… Tide with the Jason Alexander hoodie.
SCREEN: What was your least favorite spot of the night or a spot you felt could have been more successful?
Scotts Miracle Grow – that one probably looked like it was going to be a lot better on paper.
SCREEN: What would you like to see more or less of in terms of advertising in next year’s Super Bowl?
LISA: Just because you throw celebs into a spot, isn’t going to make it great. Especially with comedy. There were quite a few duds this year, although I think that’s normally the case.
SCREEN: Any final words here, Lisa?
LISA: Sub-par this year I think. I had hope that some of the newcomers might really make a good showing, but not so much.