Super Bowl Picks and Pans from Yessian Music’s Jerry Krenach

In the ad world, Super Bowl Sunday is about anything but football. Or even Taylor Swift or Usher. It’s about the commercials! We were honored to have Yessian Global Head of Creative Development Jerry Krenach stop by Screen to share his take on the advertising artistry on display during the big game…

SCREEN: What was your favorite spot of the night?

JERRY: I love the Dunkin’ Donuts spot. It’s so much fun to see Ben and Matt together. But the one that caught me was Mr. P with Chris Pratt. It’s such a simple, effective idea and the restraint and dry humor is spot on. I could watch it over and over. Really well done and memorable…

SCREEN: What was your least favorite spot of the night or a spot you felt could have been more successful?

JERRY: We all aim high for the Super Bowl and inevitably something will miss. There’s an enormous amount of effort put into all of it, so respectfully, I won’t be singling anything out!

SCREEN: What would you like to see more or less of in terms of advertising in next year’s Super Bowl?

JERRY: I’m a big proponent of music being a central part of the creative idea, and hope that the industry continues to innovate and explore new ways to build powerful music strategies across these campaigns.

Thanks so much for chiming in, Jerry! Check back here at SCREEN for more insight and interviews from advertising creatives between the coasts. You can also click right here to subscribe to our weekly email newsletter.

For more from Jerry and his team at Yessian Music, click right here.

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