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Feb
2023
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Super Bowl Picks and Pans from VMLY&R Executive Producer Amy Turner

Which Super Bowl spots did you love? Which did you not love? Let’s hear what the pros had to say! We were thrilled to have VMLY&R Executive Producer Amy Turner stop by Screen after the game to present her picks…

SCREEN: What was your favorite spot of the night?

AMY: It is hard to pick just one!

Anheuser-Busch – Made me smile, a lot!

NFL – Run with It, was very fun.

Dunkin’ I love a culturally relevant moment, self-deprecation and a simple catchy line of copy. 

Here is that Ben Affleck spot and Ben chatting about the whole experience…

SCREEN: What was your least favorite spot of the night or a spot you felt could have been more successful?

AMY: Ignoring all the trailers, I did not understand the M&Ms ad. Secondly, for all the reasons I thought Dunkin’ was great, the spot for e.l.f. fell flat on execution.  All said and done, these ads are hard to make, and I am not a Monday morning quarterback. 

Here is that Jennifer Coolidge spot for e.l.f…

SCREEN: What would you like to see more or less of in terms of advertising in next year’s Super Bowl?

AMY: More brands, less trailers! I loved that this year’s ads mostly leaned into the giggles and not the tears. Keep it coming for next year.

SCREEN: Any final words here, Amy?

AMY: Congratulations to everyone involved in these ads!  I have so much respect for the mountain of work and sleepless nights it takes to get one of these on air. Take a nap tomorrow. 

Thanks so much for chiming in, Amy! Check back here at SCREEN for more insight and interviews from advertising creatives between the coasts. You can also click right here to subscribe to our weekly email newsletter.

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