13
Feb
2023
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Super Bowl Picks and Pans from Cinematographer Chris Rejano

What were your favorite spots from the advertising extravaganza that is the Super Bowl? How about your least favorite? Let’s see how your answers line up with what acclaimed cinematographer Christopher Rejano had to say about the great and not-so-great offerings from Sunday night…

SCREEN: What was your favorite spot of the night?

CHRIS: Favorite spot of the night was Doordash because Chef Raekwon. But honestly of all of the star power utilized in Super Bowl commercials I appreciate featuring Chef Raekwon and Matty Mattheson. Also if anyone else is keeping count this is the second time I’ve responded to a Screen Magazine question with a Wu Tang Clan related answer.

Here’s that fave spot…

SCREEN: What was your least favorite spot of the night or a spot you felt could have been more successful?

CHRIS: I don’t have a least favorite but I feel like the car spots were very pedestrian, no pun intended. There has to be a better way to showcase new cars.

SCREEN: What would you like to see more or less of in terms of advertising in next year’s Super Bowl?

CHRIS: I really appreciate commercials that elevate the medium to a cinematic style. Whether it’s the cinematography or pacing or honestly just the scope of the production. Truth be told there were a few that snuck in that were just a bit above mid level social media bumpers.

SCREEN: Any final words here, Chris?

CHRIS: It’s nice to see the tone of commercials shifting to more comedy and lightheartedness which in my mind might be attributed to post pandemic life. Also who doesn’t love to have Ozzy Osbourne make you laugh in a commercial? 

Thanks for chiming in, Christopher! For more about what the Chicago cinematographer has been up to over the past year, click here for our latest article here at SCREEN.

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