In the advertising world, Super Bowl Sunday is about anything but football. It’s about the commercials! We were honored to have Yessian Associate Creative Director and Composer Jarrett Farkas stop by Screen after the game to present his picks…
SCREEN: What was your favorite spot of the Super Bowl?
JARRETT: I’m a huge Larry David fan, my favorite spot for sure was the FTX spot with him playing various roles throughout history. A wholeheartedly funny commercial, cleverly done and I love that they used him as an example of what not to do – an inventive twist on the celebrity cameo. He would absolutely be a total curmudgeon about crypto currency which is what makes it so funny.
Here is the extended “Larry’s Cut” of Jarrett’s fave spot of the night…
SCREEN: What was your least favorite spot of the night or a spot you felt could have been more successful?
JARRETT: No specific spots jumped out at me to claim this title! The celebrity appearances were quite numerous this year and I guess if I had any sort of bone to pick it would be that the cameos shouldn’t carry the spot alone. Sometimes it feels as though the storyline can take a backseat to the recognizable face – not all the time though! There were some incredibly successful celebrity spots and some that maybe relied too heavily on the inside joke.
SCREEN: What would you like to see more or less of in terms of advertising in next year’s Super Bowl?
JARRETT: For next year I would really love to see more of these anti-spots. The Coinbase QR code and Polestar ones stick out in particular as really interesting and inventive ways to change up the game….
JARRETT: Definitely got my brain thinking of other unique ideas. We need to see more of those boundaries being pushed!