In the advertising world, Super Bowl Sunday is about anything but football. It’s about the commercials! We were thrilled to have Tessa Films Executive Producer and Founder Lisa Masseur stop by Screen after the game to present her picks…
SCREEN: What was your favorite spot of the Super Bowl?
LISA: I guess I’d go with “Rocket Mortgage – Barbie Dream House.” Great idea and incredibly well done.
SCREEN: What was your least favorite spot of the night or a spot you felt could have been more successful?
LISA: Salesforce – with Matthew McConaughey – I know what they were going for with the misdirect, but I guess I didn’t buy it, and either way, thought it was pretty boring. And another nod to Hellman’s. They had a great idea about eliminating food waste by using their product stole but the message I think got diminished since they basically tried to remake the classic Reebok spot with Terry Tate that did it way better.
SCREEN: What would you like to see more or less of in terms of advertising in next year’s Super Bowl?
LISA: Less celebrities. More unique ideas or ideas that at least made you feel something. There were very few if any spots that tugged at your heart this year. I guess that’s the result of coming out of 2 rough years of pandemic times.
SCREEN: Lisa, any final comments on this year’s Super Bowl lineup?
LISA: It was a year of pretty mediocre ads I thought, but I think that has been the theme of Super Bowl ads for the past several years.