Super Bowl Hits and Misses from Keith Jamerson

In the advertising world, Super Bowl Sunday is about anything but football. It’s about the commercials! Keith Jamerson serves as U.S. Head of Production at Stink Studios. Keith spent the past decade in Chicago as an Executive Producer for DDB and Producer with Leo Burnett. We were thrilled to have Keith stop by Screen after the game to present his picks…

SCREEN: What was your favorite spot of the Super Bowl?

KEITH: The ad I personally enjoyed the most was Rocket Mortgage. Funny, entertaining, unexpected, and really smart. I had no idea where they were going with the Barbie theme, but I found my self laughing the whole way through. For me the Super Bowl is all about entertaining consumers, and the work that I like tends to do just that.

SCREEN: What was your least favorite spot of the night or a spot you felt could have been more successful?

KEITH: I can’t say I have a definitive least favorite. Though I found some of the newer tech companies running ads to be a bit unmemorable. While some of them were enjoyable to watch, I didn’t walk away with distinctive thoughts about each company or really remembering who did what. Nothing really stuck with me in the category.

SCREEN: What would you like to see more or less of in terms of advertising in next year’s Super Bowl?

KEITH: Last year’s Super Bowl took place during a weird time (COVID), and I felt the tone of many of the ads reflected it. This year advertisers made the choice get back to entertaining consumers, which I see as a good thing. I’m hopeful next year continues in that direction and we can give people a reason to look forward to the big game ads.

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