Super Bowl Hits and Misses from Creative Director Erin Sarofsky

Super Bowl Sunday was a great day for Sarofsky Owner and Creative Director Erin Sarofsky, as her team collaborated on a well-received spot for Chevrolet (see below). We were honored to have Erin stop by Screen after the game to present her picks…

SCREEN: What was your favorite spot of the Super Bowl?

ERIN: The Chevy Silverado Sopranos spot was incredible… and not just because we did the end tag.
It’s really fun to see a commercial build off an iconic main title sequence and actually have a real purpose.

ERIN: I loved Uber Eats. The had a simple message to communicate and communicated it in the funniest way. It was really simple. Also Greg and Jennifer Coolidge for the win. It had me laughing out loud.

That Kia robot dog spot gave me all the feels. Reminded me of the IKEA lamp spot from a million years ago…

SCREEN: What was your least favorite spot of the night or a spot you felt could have been more successful?

ERIN: BMW. It’s like they took a list of all the things that make a good Super Bowl spot and mashed it together. Except no one questioned if those things actually worked.

SCREEN: What would you like to see more or less of in terms of advertising in next year’s Super Bowl?

ERIN: Less crypto spots… They reminded me a bit of the dot com spots in the day. And if they do them, they really have to find a smart way to talk to an audience that literally knows nothing about them.

SCREEN: Any final comments about this year’s Super Bowl lineup, Erin?

ERIN: It was really fun to see so many electric cars. Feels like we are really on our way!

Click here to see the latest from Erin and her team at Sarofsky.

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