12
Feb
2024
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Super Bowl Hits and Misses from Cinematographer Chris Rejano

What were your favorite spots from the advertising extravaganza that is the Super Bowl? How about your least favorite? Let’s see how your answers line up with what acclaimed cinematographer Christopher Rejano had to say about the advertising artistry from Sunday night…

SCREEN: What was your favorite spot of the night?

CHRISTOPHER: One of the things you can count on in Super Bowl Commercials is impact whether through message or star power. I’m going to say I really liked the impact of the Dove Low Body Confidence ad. It was simple, memorable and the message is something that needs to be said and to be recognized. Simple visuals, familiar song, and instant mood.

Let’s take a look at this impactful piece from Dove…

SCREEN: What was your least favorite spot of the night or a spot you felt could have been more successful?

CHRISTOPHER: I’m not sure how I feel about the Jesus feet wash ad. The images were great and a really great facsimile of Gregory Crewdson photography. But it just felt a little forced and kind of a wrong place for the message. 

SCREEN: What would you like to see more or less of in terms of advertising in next year’s Super Bowl?

CHRISTOPHER: I think more Asian/Pacific Island representation is something I personally will always love to see more of. But I like spots like the Dove one that brings messages to the front and express what other motives and interests a product line has besides making money.

SCREEN: Any final words here, Chris?

CHRISTOPHER: It’s amazing to me how much A-list celebrity power is utilized for these spots. This year was loaded with celebrities most of them really cleverly crafted like the Uber Eats campaign and State Farm spot but sometimes the independent filmmaker in me wants to see something a little more simplistic in the storytelling as well as the scope of the advertisement.

Thanks for chiming in, Chris! For more about what the Chicago cinematographer, click here for our interview with Chris at SCREEN.

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