SEC Football at the Heart of charlieuniformtango and TRG Collaboration

College football season is in full swing as we head into October. And one of the most highly touted conferences in all of college sports is the SEC. Let’s kick off the new month with inspiring work from Charlie Uniform Tango and TRG, a new :30 spot for the SEC titled, “More Than a Football.”

Directors Andy Mahr & Ashton Rodgers deliver a powerful message with a strong black and white spot for the Southeastern Conference (SEC). A young boy trains with a football, while a voiceover tells us football is more than just a football. Football can mean a 4-year college education, medical, nutrition, and mental health support, tutoring, and more. In football, an end zone can be the beginning of a great life.

Directors Andy Mahr & Ashton Rodgers had this to say, “It’s always a pleasure to collaborate with an incredible client and talented creatives. We totally lucked out working with the SEC and TRG again for the ‘More Than’ campaign. 

“For us, shooting football is like coming home. It just feels good… even when it’s 103 degrees outside. Our goal is always to over deliver and we think the spot speaks for itself. We loved the messaging of the script and our young athlete was coachable and talented. Our partnership with Tango’s production and editorial team has been invaluable. Providing a turn-key solution is a no brainer from concept, direction, production, edit, color it just makes sense. 

“All in all it was an absolute dream working with the SEC, and we consider it an honor to work with the best of the best.” 

Let’s take a look at the spot…






Clint Carter – Group Creative Director – Copy

Tim Tone – Group Creative Director – Art

Jack Westerholt – Creative Director – Copy

Sam Langford – Associate Creative Director – Art

Trent Walters – Principal

Cassie Greenwald – Senior Producer

Charlie Uniform Tango

Directors – Andy Mahr & Ashton Rodgers

EP – Michael Wagner

Editor – Rodney DeMeglio

Assistant Editor – Alyssa Udovitsch

Color – Matt McClain – Thrive Colour 

Audio – Russell Smith

Online/Finish – Joey Waldrip

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