Schafer Condon Carter Partners with Acclaimed Marketing AI Leader Jim Lecinski

Independent Chicago-based creative agency Schafer Condon Carter (SCC) has announced that acclaimed AI expert Jim Lecinski has been retained as a Senior Advisor.  Lecinski will be consulting with SCC and its clients to leverage AI as a marketing tool for growth, productivity and efficiency. 

Lecinski is co-author of “The AI Marketing Canvas,” which provides marketers a five-step framework for applying and leveraging AI for their brands and businesses. He currently serves as Clinical Professor of Marketing at Northwestern University’s Kellogg School of Management where he has won multiple prestigious teaching awards including Kellogg Professor of the Year. Earlier in his career, Lecinski spent 12 years at Google, where he was a pioneer of high-impact IP, including the viral brand/business e-book, “Winning the Zero Moment of Truth (ZMOT),” which he authored. Prior to Google, Lecinski served in senior client management roles with Havas, Y&R and DDB.

“Realizing the value of AI as a marketing tool to drive growth, productivity and business impact is an imperative for brands and their agencies,” said SCC’s President and CEO, Ben Behrman. “Adding Jim’s expertise to our team will greatly accelerate our AI utilization and our ability to create impact and drive business growth for our clients.”

Lecinski will begin working with SCC in April and will be the keynote speaker for SCC’s upcoming “Challenger Brand AI Summit” scheduled for mid-May.  

“I have known and respected the team at SCC for a long time, and I am excited to help elevate their position as a leader in AI for their clients and the industry,” said Lecinski. “AI and its applications evolve every day. Organizations best equipped to embrace and grow with AI are those which demonstrate nimbleness, fluidity, curiosity and a willingness to buck the status quo. SCC does just that. I am confident that, together, we will pioneer new paths that can unleash the power of AI to transform where and how an agency can leverage its resources to develop innovative solutions for clients.”

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