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Feb
2022
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Optimus Editor Randy Palmer Talks Super Bowl Picks and Pans

Last updated: February 14, 2022

Award-winning editor Randy Palmer is one of the cornerstones of the superb squad at Optimus. He is also an avid Los Angeles Rams fans. And he also was kind enough to stop by SCREEN to share his highlights and lowlights of the Super Bowl commercial crop!

SCREEN: What was your favorite spot of the Super Bowl?

RANDY: For the 2nd straight year, Toyota had the best executed film with their Paralympic piece that opened the game. It was emotional, beautifully realized, and perfectly edited.

Was this the best ad? Probably not. That would be Rocket Mortgage’s Barbie spot. My guilty pleasure was the Larry David FTX spot, but no one will remember what that was for…

Here’s the extended “Larry’s Cut” of the FTX Crypto spot Larry loved…

SCREEN: What was your least favorite spot of the night or a spot you felt could have been more successful?

RANDY: The easy answer is Coinbase’s QR ad (yes, i took a picture and followed the web trail). Fucking lazy. Give me E-Trade’s monkey any day. Reddit had a much better version last year, and it was only :05.

But what I hated more was the Meta spot. Its takeaway was that they are buying up your memories and using them as false guideposts to a fake future. It made me cry, for reasons they didn’t intend.

SCREEN: What would you like to see more or less of in terms of advertising in next year’s Super Bowl?

RANDY: I applaud brands for pointing out the unspoken obvious. Like in the Google Pixel 6 spot. Also, please use more Yma Sumac, like Gillette did…

SCREEN: Any final comments as we wrap up?

RANDY: The Rams Fucking Won!

Randy, Congratulations on your Rams bringing home the trophy, and thanks for stopping by to share your picks!

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