Old National Bank, SCC Team Up to Support Chicago Bears on Kennedy Expressway Billboards
Bears fandom and excitement swept through the Windy City all month, as the storied NFL squad battled to its first NFC North division title since 2018 and a thrilling first round playoff victory over the Green Bay Packers. That excitement came to a close this past weekend, culminating in the Bears’ close loss to the Los Angeles Rams this past Sunday, a narrow 20-17 overtime defeat. Leading up to the game, there was enthusiastic support for the Bears throughout the city, including one bank’s prominent billboard.
Chicago ad agency Schafer Condon Carter, working with Old National Bank, quickly switched the bank’s billboard over the Kennedy Expressway to deliver a cold-weather message that many locals understand:
“Hey, LA, we dare you to lick the goal post. Welcome to Chicago.”
The billboard earned some local news attention, as well as the attention of Bears and Rams fans alike…
This was the first time the Bears and Rams met in the postseason since the 1985 NFC Championship, when the Bears rolled the Rams, 24-0, en route to their Super Bowl XX victory.
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