Ogilvy Earns Verizon Global B2B Account
Another big win for Ogilvy. The New York City-based British advertising agency with offices in Chicago has landed Verizon global B2B account. The account was formerly handled by Interpublic Group of Cos.’ McCann, and the news was initially reported by Ad Age. The Verizon win is the latest in an impressive run for Ogilvy that includes new business from H&R Block, Audi and S.C. Johnson.
Verizon is the world’s largest telecom advertiser, and disclosed worldwide ad spending of $3.4 billion in 2021. Verizon overall ranks as the world’s 29th biggest advertiser.
“Verizon is one of America’s most iconic brands and we are honored to use the power of creativity to impact their brand and business,” Ogilvy’s global CEO Devika Bulchandani said in a statement.
Bulchandani joined Ogilvy two years ago from McCann, where she was president of North America.
“Ogilvy has been added to our agency roster to focus on our B2B business, while we continue to work with our long standing partners at McCann on Consumer and other key business priorities,” said a Verizon spokeswoman to Ad Age. “Following Verizon’s acquisition of TracFone, it was the right time to take a closer look at our media partnerships to ensure we’re optimizing performance, maximizing our use of data and technology across segments, and driving the ongoing efficacy of our go-to-market approaches. We will be consolidating all Verizon media planning and buying with Publicis, with whom we’ve had a long-term and very successful relationship.”
Ad Age reports that the pitch team at Ogilvy, which recently won H&R Block, Audi and S.C. Johnson as mentioned above, was believed to be led by Chris Beresford-Hill, president of advertising for North America and Global Chief Strategy Officer Mick McCabe.
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