Milwaukee-based Hanson Dodge Playfully Reminds Dog Owners to #LeashUp

Indie agency Hanson Dodge (HD) loves dogs. And to demonstrate that spirit, they came up with a way to playfully remind dog owners within Milwaukee’s Historic Third Ward (where the agency is located) to leash their pets in public spaces.

Building on this love of their pets, and as part of the agency’s involvement with the community, HD took existing pedestrian walking signs and added a little surprise to slightly shift the message…

The signs have now been installed in various dog-friendly locations throughout the Historic Third Ward.  Each one includes a QR code for more information and the hashtag #LeashUp, inviting passersby to join the conversation and show how they walk their pups responsibly.

Back at the agency, they actually have a “dog calendar” that’s visible to all employees where people can sign up for the days they’re bringing their dog to work, so they know who is coming in.  The team even ends all-staff monday morning meetings with rotating pictures of people’s dogs.

CREDITS

Client:  Historic Third Ward Association

Agency:  Hanson Dodge

Chief Creative Officer: Mike Roe

Creative Director: Katherine Schmidt

Associate Creative Director: Mike Betette

Art Director: Konrad Losiak

Producer: Michael Joyce

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