Milwaukee-based independent, full-service agency Hanson Dodge (HD) has scored three new business wins, continuing its 2026 new business momentum.
The agency was named a creative and strategic agency partner for Pet Supplies Plus, the most trusted and convenient destination for pet parents and partners everywhere. HD was also awarded a project to create and build an all new website for the new Nature & Culture Museum of Wisconsin, which launches in 2027. Both decisions were made following competitive reviews. Beyond this, Hanson Dodge was awarded an additional assignment from its existing IFS Softeon account, providers of innovative supply chain solutions.
These wins follow earlier new business announcements regarding the decision by PurposeBuilt Brands to award both its 30-Second Cleaners and Harris cleaning and pest control brand to Hanson Dodge. The agency also picked up the U.S. launch of Festa oven-ready Pinsa crusts.
“Each of these new business wins tells a story about Hanson Dodge and the value we bring to our clients’ businesses,” noted agency President Stacie Boney. “For Pet Supplies Plus, it’s an opportunity to leverage our expertise in strategic branding and retail. For the Nature & Culture Museum, our deep digital experience, especially with travel and tourism brands, came into play. And IFS Softeon is an existing client, so it’s a chance to continue the work we have been doing for them over the past year.” She added, “We are excited to partner on each of these new businesses and to make great leaps together.”
For Pet Supplies Plus, HD will be responsible for creative and strategic development in select sectors of their business. For the Nature & Culture Museum of Wisconsin, the goal is to generate excitement for the museum’s grand opening via development of an all new website, with the goal to drive admissions during its launch next year. And HD will handle social and display work for IFS Softeon. The Softeon work is expected to go live in Summer. Work for Pet Supplies Plus and the Nature & Culture Museum will debut next year.
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