Throughout his 20+ year career, Rivera has created award-winning brand campaigns, innovative commerce experiences, mobile apps and loyalty programs. His focus is on building diverse multi-disciplined creative teams, with the ability to create connected experiences that drive brand performance. As a past agency owner and software start-up founder, Rivera also brings an entrepreneurial spirit to the agency.
Now moving to Upshot, Rivera is eager to put his diverse creative leadership skills to work with leading brands to make a positive and powerful impact in their industries and in culture.
”Upshot is a creative company first, then an advertising agency,” Rivera says. “There is a strong transformation culture here that combines design, brand experience and technology that inspired me in a big way. An agency that thrives on proactive change and adaptation is where great brands can do amazing things.”
“We believe that Michael’s expansive creative perspective and enthusiasm for what’s next will fuel Upshot’s creative momentum during an exciting period of change in our industry,” says Lisa Hurst, EVP of marketing and strategy at Upshot. “Brands now live and grow across a myriad of mediums, a dynamic that demands that they stretch into new and daring places to connect with consumers. And Michael is the sort of visionary leader to take them there.”
Prior to joining Upshot, Rivera served as Chief Creative Officer for The Marketing Store, North America, leading creative for clients including T-Mobile, Coca-Cola and McDonald’s as well as Petsmart, and Nissan. Additionally, he has served as an Executive Creative Director at The Integer Group, HY Connect, Agency.com and MARC USA.