Method & Madness Director Jessica Batson’s Super Bowl Regional Ads for Sullivan University Shine

Sullivan University’s dynamic campaign, The School of Doing, continues to make waves, this time with two of its standout commercials—Culinary and Patient Care—airing as regional spots during Super Bowl 59.

Created in collaboration with Doe-Anderson and directed by Jessica Batson of Method & Madness, these vibrant and visually captivating ads celebrate Sullivan University’s hands-on, career-focused education. The campaign spotlights the university’s commitment to real-world readiness, immersing viewers in the high-energy environments of its acclaimed programs.

Director Jessica Batson, known for her bold and imaginative storytelling, brought the campaign to life with surreal, color-rich environments designed to highlight the essence of experiential education.

“This stylized campaign was an absolute dream to create,” said Batson. “For Culinary and Patient Care, we wanted to visually transport viewers into these fields of study—immersing energy, creativity.  Seeing them air during the Super Bowl is a proud moment for our entire team.”

View the Super Bowl work here. 

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