This week is one of holiday joy and merriment… or is it? Louisville agency Doe-Anderson and Roto-Rooter are posing that very question. Produced and created by Doe-Anderson as a movie trailer for a horror movie befitting of the busiest day of the year for plumbing problems, the dramedy spot lays out the looming terrors of the day while giving a shout out to plumbers everywhere.
The social campaign rolls out across platforms this week, and you can view the harrowing yet hilarious spot right here…
Said Doe-Anderson Creative Director Miles Harvey, “It’s Black Friday to the rest of us but it’s Brown Friday in the plumbing trade — the busiest day of the year for clogs and calls. So obviously it’s a huge priority to get Roto-Rooter top-of-mind among homeowners right at that moment in time. This year, we were thinking what is really topical particularly as the holiday season kicks off and it hit us: holiday movie trailers. With all the big holiday movies generating buzz right now, what if we make a Brown Friday movie trailer? The catch is, of course, if it’s a Brown Friday movie… it’s got to be a horror movie. Which perfectly captures our brand voice, brand positioning as the plumbing pros, and the cultural opportunity.”
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