Leo Chicago, Tillamook Settle Grilled Cheese Debate with Limited-Edition ‘Butternaise’
The internet has long been divided: should you use butter or mayonnaise to achieve the perfect grilled cheese crust? Now Tillamook partners with Leo Chicago to end the debate once and for all with an innovative product launch.
Launched on National Sandwich Day this past Monday and available for purchase as of today, November 6th, the Pacific Northwest dairy brand is introducing ‘Butternaise’ – a limited-edition, first-of-its-kind spread that combines the best of both condiments to create the ultimate grilled cheese experience.
The spread seems to be a hit in grocery stores so far, take a look…
The product was developed by Tillamook’s in-house chef as his secret weapon for achieving the perfect golden crust.
Click here to see this spread put to the ultimate taste test.
Butternaise is an artful blend of Tillamook’s award-winning Extra Creamy Salted Butter, newly released KEWPIE Organic Mayonnaise and zesty spices. A limited quantity of Butternaise will be produced and available for purchase here.
The launch follows Grilled Cheese Fest, a celebration Tillamook hosted in Los Angeles that brought together Tillamook experts and a line up of incredible chefs and creators to share their passion for everyone’s favourite sandwich: the grilled cheese.
Dean Paradise, executive creative director at Leo Chicago, explains, “The butter versus mayo debate has been raging online for years. Rather than pick a side, we found a way to give people the best of both worlds while showcasing Tillamook’s innovation in the dairy space.”
Jinny Lam, VP marketing at Tillamook, adds, “Our chef’s Butternaise recipe has been our secret weapon for years – it creates that perfect golden crust that makes all the difference. We’re excited to share this innovation with cheese lovers everywhere and give them the exact tool they need to achieve grilled cheese greatness.”
Credits:
Tillamook (Client)
Jinny Lam, VP of Marketing
Austin Blythe, Sr. Marketing Manager, Brand Engagement
Mel Meier, Sr. Marketing Manager, Paid Media and Digital
Taylor Johnson, Marketing Manager, Campaign & Content
Bre LaLiberte, Marketing Manager, Communications and Strategy
Alex Disney, Marketing Manager, Social Media
Emma Anderson, Marketing Lead, Influencer & PR
Josh Archibald, Executive Chef of Culinary Development
Jill Allen, Director of Product Excellence
Steve Marko, Sr. Director, Research & Development
Justin Laabs, Sr. Product Development Manager
Eric Secher, Manager, Direct Commerce Marketing
Creative Agency – Leo Chicago
Dean Paradise, Executive Creative Director
Sarah Block, EVP Creative Director
Jeff Candido, SVP Group Creative Director
Diego Benitez, Senior Art Director
Sam Cescau – Chief Strategy Officer
Katelyn Saks – VP, Strategy Director
Sean Logan – Associate Director, Strategy
Liam Doherty – EVP, Account Director
Sarah Kaminsky – SVP, Account Director
Rachel Lui – Account Director
Alivia Klinghofer – Assistant Account Executive
Will St. Clair – SVP, Executive Producer
Tyler Jones – Producer
PR Agency – Allison Worldwide
Tasso Annos, Community Manager
Sergio Benitez, Assistant Account Executive
Monica Finch, Executive Vice President
Tyler Grahame, Senior Account Executive
Brooke Holloway, Account Manager
Nicole Kelly, Media Coordinator
Taylor Key, Account Manager
Andrea Molina, Senior Account Executive
Hannah Montpas, Executive Vice President, Food & Beverage
Kara New, Account Manager
Katie Rodewald, Account Executive
Lisa Rosenberg, Global President, Consumer Brands
Kelsee Sailsbery, Account Manager
Sam Serafin, Account Executive
Allix Snyder, Senior Vice President
Brittany Spell, Senior Account Executive
Jensen Strandberg, Account Director
Claudia Vargas, Senior Vice President, Client Service Operations, MIT
Annie Wagner, Senior Account Executive
Tara Woodall, Vice President
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