Jersey Mike’s Drafts Football Legend Eli Manning, Teams Up with Highdive for National Campaign
Jersey Mike’s Subs, known for its fresh sliced/fresh grilled subs, is kicking off NFL season with a bold new play: retired football great and two-time Super Bowl champ Eli Manning is joining the brand as its newest spokesperson. The twist? He’s stepping into a “spokesperson rivalry” with beloved actor and longtime Jersey Mike’s frontman Danny DeVito.
Jersey Mike’s teamed up with Chicago-based agency Highdive once again for the new national campaign, which launched this week. The campaign features DeVito feeling just a little territorial as Manning–whom he accuses of “stealing” his job–joins the brand’s spotlight. Two more ads following the duo’s playful back-and-forth competition will debut this fall and content will carry over into Jersey Mike’s socials as well as DeVito and Manning’s accounts.
Let’s take a look at the new campaign…
“Eli’s charm and low-key wit combined with Danny’s big personality make for an unforgettable duo,” said Jeff Hemschoot, senior vice president of marketing, Jersey Mike’s Franchise Systems, LLC. “As a proud New Jersey resident and longtime Jersey Mike’s fan, Eli was a natural fit. He’s one of Jersey’s most iconic sports figures and we’re thrilled to have him on our team.”
The campaign marks the brand’s first major creative push since becoming the Official Sub Sandwich Sponsor of the NFL in April 2025, further expanding Jersey Mike’s growing presence in sports and pop culture.
“This campaign was the perfect way to kick off Jersey Mike’s new NFL partnership—with humor, star power, and a little friendly rivalry,” said Mark Gross, co-founder and co-chief creative officer at Highdive. “We leaned into Danny’s longtime role with the brand and had fun imagining what happens when someone like Eli tries to steal a little of his spotlight.”
To learn more about Jersey Mike’s, visit jerseymikes.com and to learn more about Highdive, visit highdiveus.com.
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