Indianapolis Production Company Road Pictures Signs Director Mark Schimmel

Director Mark Schimmel has signed with Road Pictures for national representation. Greg Malone, Executive Producer and owner of Road Pictures, and Schimmel have a long-standing relationship including sharing second unit producing responsibilities for the Farrelly Brothers mini-series for Hulu “The Now.”

First, a quick look at the streaming series starring Bill Murray…

The two have also collaborated on commercial projects and more recently Road Pictures produced a branded content project with Schimmel at the helm. This extensive content project was for the Fishawack Health, a global agency for the pharmaceutical manufacturer, Aurinia and their cornerstone brand, Lupkynis.

Lupkynis, a prescription medicine is used with other medicines to treat adults with active lupus nephritis. The project featured three leading doctors in a round table discussion concerning the disease and treatment plans that include Lupkynis. The result was completing seven individual short videos along with a 30-minute compilation video.

The overall success of this campaign is what forwarded the relationship.  “After directing and producing everything from commercials to episodic, the support offered by Road Pictures is unparalleled,” Schimmel shared. “Greg and his team bring a level of trust to the clients which builds confidence and sets the stage for the director to perform at their very best. This allows me to focus on creative conversations with the creative teams while communicating to the doctors.”

Schimmel has been directing health care and doctors for over a decade, working with global pharmaceutical companies such as Astellas, Pfizer and Meridian, along with leading health care networks. He began his career in New York City as an Art Director with Lintas Worldwide. He successfully transitioned into commercials and branded content, eventually helming a New York Newsday commercial featuring a dozen dogs which established Schimmel as an animal director. This allowed Schimmel to build a career which led to a nine-part campaign for Wrangler Blue Jeans featuring George Strait, Banfield with Russell Wilson and his dog Naomi, and other pet related products. On the opposite side of the spectrum, he built a secondary specialty working with healthcare and pharmaceutical companies.  Over time, Schimmel began producing commercials, branded and eventually episodic.

Here is a preview of one of Schimmel’s latest narrative pieces, the festival-winning Midwest-made short film The Musician…

Greg Malone is excited about Schimmel joining the Featured Director roster of Road Pictures. “Mark brings something new to Road Pictures… animals… as well as additional expertise to our traditionally strong medical and pharma business sectors. I look forward to many new opportunities with Mark. He’s a wonderful, caring human being who happens to be a tremendously talented director.”

Malone is a veteran commercial and branded content producer, and Road Pictures is among the rare group of production companies that has celebrated more than a quarter century in business. Malone’s work also includes features and television projects, including the aforementioned “The Now” and the currently streaming “No Place.”

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