Ice-T Teams Up with charlieuniformtango for Raising Cane’s Spot

It’s not often you get to work with a legend. Justin Wilson of the charlieuniformtango roster directed a video for Raising Cane’s Chicken Fingers celebrating National Iced Tea Day this Summer with none other than the man himself, Ice-T.

Ice-T recently got behind the counter at a Raising Cane’s in Phoenix, Arizona and waited on surprised – and delighted – customers on National Iced Tea Day. Ice-T noted that Raising Cane’s iced tea is always fresh brewed and ice cold. He also commented to a customer that high gas prices had made him get a day job which brought giggles of acknowledgment. “Ice was an exceptional talent to work with and a joy to be around,” Justin said, “I’d jump at the chance to work with him again.”

Speaking of that work, let’s take a look at the finished product…


More from Behind the Scenes…

Justin shot the action-filled spot with several cameras, including two Sony FX9s, four GoPros, two insta360 cameras, a drone and DSLR. With a variety of angles to choose from, every Ice-T quote was captured multiple ways to give the editor flexibility in the cut. 


For charlieuniformtango

Director: Justin Wilson

Line Producer: Cesar Velasco

Director of Photography: David Wells

Lead AC/Media Manager: Joshua Babur

2nd AC: Jessica Ramirez

2nd AC: Samantha Bell

Media Manager: Kayla Windsor

For Raising Cane’s Chicken Fingers

Chief Marketing Officer: Christina Clarke

VP Creative Services: Tracy Ziepprecht

Creative Director: Scott Howard

Director, Creative Services: Meredith Verhagen 

Sr. Motion Designer & Editor: Richard Escobedo

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