What do Bruce Springsteen’s daughter, the Spice Girls, and the Kardashians have in common? They’re all right here as Art Director Erin Nedelman of the Emmy-nominated, Super Bowl-winning Chicago agency HighDive stops by for a thoroughly entertaining round of Five Questions with SCREEN! Let’s get to it!
SCREEN: Most famous person you’ve ever met?
ERIN: Bruce Springsteen. See the next question for all the juicy details.
SCREEN: Your greatest athletic achievement?
ERIN: Before I got into advertising, I used to be an equestrian. When I was about 14 years old, I discovered that I was competing against Bruce’s daughter at one of the biggest shows in the country. Here’s the thing with these shows: that class you’re competing in can be huge! Often times you would show up in the morning and then have to wait for hours to hear the results. So I’m sitting under this pavilion by the arena, waiting for the results to come in. I eventually hear my name being called out over the intercom. I must’ve gotten 12th place (nothing spectacular), but then I heard Bruce’s daughter’s name, and she had like 18th or something. I WAS ECSTATIC! I immediately called my dad to tell him, “I just kicked Bruce Springsteen’s daughter’s a**!” I got off the phone, got out of my chair, turned to leave, and guess who was sitting right behind me? The Boss himself. I. Was. Mortified! And to make matters worse, he was an absolute gentleman about it. He congratulated me, asked me who I rode with, and he knew my trainer very well! I was speechless. Turns out you shouldn’t talk smack about a person cause you never know who’s listening.
SCREEN: Erin, if you could be a member of any musical group in history, what would it be?
ERIN: Spice Girls, hands down. They were the first band I ever heard of as a young girl. And ever since the Spice World movie came out, I’ve fantasized about having my own section on that iconic double-decker bus.
[Editor’s Note: ok Erin, this “Where Are the Spice Girls Now?” piece is chock full of music and more, enjoy!]
SCREEN: Best advice you’ve ever been given?
ERIN: Focus but relax.
SCREEN: Your favorite commercial ever (not produced by you or your team)?
ERIN: That’s a tough one… if I had to pick one that never fails to make me smile, it would have to be either the Mercedes-Benz “Chicken” (Magic Body Control) spot, or Crest “You Can Say Anything With A Smile” campaign.
Here’s a look at that Magic Body Control…
SCREEN: What’s that TV show you’re a little embarrassed to admit you love to watch?
SCREEN: I hate to admit it, but the new Kardashian show on Hulu. I think I’m just fascinated with their drama and lifestyle…
SCREEN: Worst job ever?
ERIN: I’ve been pretty lucky with the jobs I’ve done. I always managed to take away a skill or something. However, I do remember not particularly liking being an Office Assistant at my hometown’s Art Museum. We were getting ready for our annual Art Ball, and I had to stuff, lick, and address hundreds of envelopes. I didn’t know one could get a paper cut on their tongue…
SCREEN: What is your most prized possession?
ERIN: It’s a tie between my chai necklace from my grandmothers and my stuffed animal I’ve had since I was 8.
Thanks for playing, Erin! Click here for more from the fine folks at HighDive.