Highdive, Cutters Team Up for NHL’s Emotionally Charged ‘Final Moments’

The NHL Playoffs are in full swing, and this is the time when moments are made, for players, for teams, and for fans. Chicago-based agency Highdive took the ice with frequent collaborators Cutters Studios and Another Country to capture the emotional electricity of the NHL playoffs in “Final Moments.”

NHL greats Alex Ovechkin, Sidney Crosby and the inimitable Wayne Gretzky are among those featured in the piece. Let’s take a look at the star-studded spot right here…

NHL players dream their entire lives of winning The Stanley Cup. They put in years of hard work, dedication and sacrifice, all in hopes of hearing the final buzzer and lifting The Cup. For most of those players, the moment of realization that you’re going to be a champion is arguably better than the feeling of celebrating it.  This spot celebrates those moments and shines a light on the final seconds before winning it all. The emotional spot is running on broadcast, digital and social starting Monday to coincide with the championship rounds.


For the NHL:

Brian Jennings, Senior Executive Vice President, Marketing & Chief Branding Officer

Steve Mayer, Senior Executive Vice President and Chief Content Officer 

Gary Meagher, Senior Executive Vice President, Communications

Casey Hall, SVP, Marketing & Consumer Insights 

Josh Dubin, Vice President, Marketing 

Glenn Hyams, Sr. Manager, Marketing 

For Highdive:

Megan Lally, CEO, Co-Founder

Chad Broude, CCO, Co-Founder 

Mark Gross, CCO, Co-Founder

Pat Seidel, Creative Director

Chris Rose, Creative Director

Chuck Rachford, Creative Director 

Suzanne Stovall, Group Account Director

David Quinn, Account Director

Jamie Lazaroff, Account Supervisor

Jen Passaniti, Head of Production

Luke LiManni, Executive Producer

Emily Addy, Producer 

Kevin Smith, Associate Producer

Alex Cacioppo, Senior Strategist

Kelley Beaman, Director of Business Affairs

Joanna Peltier, Senior Manager, Business Affairs

Post Production

Editorial: Cutters

Editor: Billy Montross

Assistant Editor: Christian Leontios

Head of Production: Patrick Casey

Executive Producer: Heather Richardson

Finish & Color: 1986

Flame / Finishing Artist: Cory Davis

Colorist: Fergus McCall

Producer: Mike Ware

Managing Director: Larissa Berringer

Sound Design & Mix: Another Country

Sound Designer & Mixer: Jordan Stalling

Assistant Audio Engineer: Brett Rossiter

Producer: Josh Hunnicutt

Executive Producer: Louise Rider

Managing Director: Tim Konn


Song: Blueprints

Composer: Hanan Paul Townshend

Publisher: Townshend

Music Company: Marmoset

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