Highdive, Cutters, Danny DeVito Lead Super Bowl Weekend Campaign for Jersey Mike’s

Highdive and Cutters Studios are teaming up once again for Super Bowl weekend, but with a unique approach this time around.

As the Big Game approaches, Jersey Mike’s Subs, known for its fresh sliced subs, is releasing a teaser of what it has in store for the brand’s debut on marketing’s largest stage. The teaser features New Jersey native, Danny DeVito, brainstorming his vision for an epic Jersey Mike’s Big Game ad.

Only Jersey Mike’s doesn’t have a commercial in the Big Game this year.

The teaser is a preview into what Danny is dreaming up for a hypothetical ad, someday. And Jersey Mike’s is calling on the public to get in on the fun.

One lucky winner will get free subs from Jersey Mike’s until the brand actually does air a Big Game ad.

Here is a look at the teaser and the inimitable DeVito at the wheel…

“Jersey Mike’s has tremendous momentum and our goal is to have a Big Game ad— just not this year,” said Rich Hope, chief marketing officer, Jersey Mike’s Franchise Systems, Inc. “Danny has a great vision for what our ad could look like, and we can’t wait to see the creativity from our fans as well. When it happens, this ad is going to be a real showstopper. But until that day comes, we will continue to dream and focus on what we do best – making fresh sliced and grilled subs with the highest-quality ingredients around.”

For those of you keeping score at home, Jersey Mike’s was named fastest-growing fast-food chain in America by QSR magazine in 2022 and ranked #3 on Entrepreneur‘s 2023 Franchise 500.

In the online spot created and produced by the independent Chicago-based agency, Highdive, Danny shares his thoughts for Jersey Mike’s eventual Big Game ad to help inspire viewers. “Danny alludes to how he could wrestle a bear, he could be the voice of a talking sub, or even steal the crown jewels,” said Mark Gross, co-founder and co-chief creative officer at Highdive. “He also teases that he could ride a rocket to save the world from an asteroid with the same bear he wrestles. But for now, all of these are just ideas brewing in Danny’s head; a teaser of what could come to life, someday.”

Fans inspired by Danny’s vision can share their ideas about what they would do if they were the stars in Jersey Mike’s Big Game ad on the brand’s Instagram between Monday, February 6 and Wednesday, February 8. The top four finalists will receive Jersey Mike’s gift cards and have their idea turned into a graphic, which fans will vote on during the weekend of the Big Game. The winning idea will get subs for a year, every year until the day Jersey Mike’s runs its official Big Game commercial.

For the official contest rules and your shot at an epic haul of subs, you can click right here.

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