Highdive Creative Director Eduardo Vea Keating Answers Five Questions with SCREEN

Keanu Reeves, Winona Ryder, Javier Bardem, Olivia Wilde, and a nod to Spike Jonze? Yes, this week’s Five Questions with SCREEN is star-studded as Eduardo Vea Keating, Multidisciplinary Creative Director at Highdive Chicago, stopped by for a thoroughly entertaining round, let’s get to it…

SCREEN: Best birthday present ever?

EDUARDO: I’m a lucky guy because it’s one that I get every year when my wife and daughter sing “El día que tú naciste, nacieron todas las flores” (The day you were born, all flowers were born). I have videos of them singing and dancing to that. When I’m low, I play them in a loop. A mountain bike that I got in my teens and a road one that I got a few years ago are good contenders too.

SCREEN: Celebrity crush?

EDUARDO: In my teens, Winona Ryder. Now, Olivia Wilde.

SCREEN: Your favorite commercial ever (that wasn’t produced by your HighDive team)?

EDUARDO: I can’t say just one. Ikea’s lamp and Apple’s home pod, both by Spike Jonze, are probably in my top 3.

[Editor’s note: here is that memorable IKEA ad from Mr. Jonze]

SCREEN: Can you cook? What’s your go-to dish?

EDUARDO: I defend myself in the kitchen. I’m a good Mr. Giant Taco salad inventor, with whatever there’s in the fridge, I can improvise a pretty decent meal.

SCREEN: If you could fix one thing, what would you fix?

EDUARDO: The World. Is it too ambitious? It’s just one.


SCREEN: Your go-to karaoke song?

EDUARDO: La Bamba… it’s in Spanish and easy. One of the last times I went to a karaoke bar I ended up in a different room stealing the mic from the guests. They loved my performance and I didn’t sing to Ritchie Valens!

[Editor’s Note: here’s the original classic from the late great Mr. Valens]

SCREEN: What actor would you cast to play you in the studio movie of your life?

EDUARDO: Keanu Reeves, dubbed by Javier Bardem.

SCREEN: Worst decision you made in college?

EDUARDO: Maybe studying advertising. Nah I’m kidding. I don’t remember, honestly I don’t have any regrets.

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