14
Feb
2022
0

Havas Head of Production Vincent Geraghty Shares His Super Bowl Faves

Last updated: February 14, 2022

In the advertising world, Super Bowl Sunday is about anything but football. It’s about the commercials! A 30-year veteran of the advertising industry and the newly hired Head of Production at Havas, we were honored to have Vincent Geraghty stop by Screen to present his picks…

SCREEN: What was your favorite spot of the Super Bowl?

VINCENT: I’d have to say my favorite spot of the night was the Lay’s Seth [Rogen] and Paul [Rudd] spot.  While the spot used celebrity, it didn’t rely on it.  The spot creates a great story line of friendship and misadventures tied together through potato chips.  Seth and Paul also have great chemistry.

Nostalgia seemed to rule this year, with the E-Trade baby making a return.  I really enjoyed that one, although I missed the somewhat low-fi baby monitor camera approach that made the original so funny and authentic…

VINCENT: Liquid Death’s “Breaking the Law” worked for me too – with a nice payoff of an expecting mom chugging a can of water like it was a tallboy at a Big 10 tailgate…

VINCENT: And for me Larry David, for FTX Crypto, missing great opportunities throughout history topped the Crypto-currency category.

Here’s the extended “Larry’s Cut” of the FTX Crypto spot…

SCREEN: What would you like to see more or less of in terms of advertising in next year’s Super Bowl?

VINCENT:  It did feel like there was a fair amount of celebrity ads where the idea was the celebrity. I wouldn’t mind seeing more ads next year that use celebrity on top of great ideas like Lay’s did this year.

You may also like

Cutters Detroit Names Ryann Harrison its Newest Editor
New Look, New Space, New Collaborations for Prysm Studios
AICP Names Former Cinespace Exec Sheila R. Brown as VP, Equity & Inclusion 
Colonie Expands with Former Leo Burnett Senior Producer Zach Day

Leave a Reply