Havas Head of Production Vincent Geraghty Shares His Super Bowl Faves

In the advertising world, Super Bowl Sunday is about anything but football. It’s about the commercials! A 30-year veteran of the advertising industry and the newly hired Head of Production at Havas, we were honored to have Vincent Geraghty stop by Screen to present his picks…

SCREEN: What was your favorite spot of the Super Bowl?

VINCENT: I’d have to say my favorite spot of the night was the Lay’s Seth [Rogen] and Paul [Rudd] spot.  While the spot used celebrity, it didn’t rely on it.  The spot creates a great story line of friendship and misadventures tied together through potato chips.  Seth and Paul also have great chemistry.

Nostalgia seemed to rule this year, with the E-Trade baby making a return.  I really enjoyed that one, although I missed the somewhat low-fi baby monitor camera approach that made the original so funny and authentic…

VINCENT: Liquid Death’s “Breaking the Law” worked for me too – with a nice payoff of an expecting mom chugging a can of water like it was a tallboy at a Big 10 tailgate…

VINCENT: And for me Larry David, for FTX Crypto, missing great opportunities throughout history topped the Crypto-currency category.

Here’s the extended “Larry’s Cut” of the FTX Crypto spot…

SCREEN: What would you like to see more or less of in terms of advertising in next year’s Super Bowl?

VINCENT:  It did feel like there was a fair amount of celebrity ads where the idea was the celebrity. I wouldn’t mind seeing more ads next year that use celebrity on top of great ideas like Lay’s did this year.