Hanson Dodge, The Colonie Team Up for American Standard 150th Anniversary Campaign
American Standard, designers of award-winning tubs, sinks, toilets and faucets, is celebrating its 150th anniversary. And to mark the occasion, earlier this year, American Standard fielded its “150th Down Payment Contest.” Ten people earned $15,000 each to help with the payment of a new home. All they had to do was share their story of how having a warm, inspiring and inviting home of their own would change their life and the lives of those they love. Response to this promotion idea surpassed expectations, with the number of submissions doubling its goals. Work was created by Hanson Dodge, the agency partner for American Standard, with collaborators including Chicago-based The Colonie heading up post-production.
American Standard is keeping this anniversary celebration alive with the launch of a new sustaining campaign that salutes the people who have used their products and trusted the brand enough to invite it into their homes. The campaign is titled “Some Things Never Change.” As copy says, “Some things never change. And some things keep getting better and better.”
The tagline is “Life. Love. Home.”
Let’s take a look…
“This anniversary would not be possible without the homeowners, pros and customers who, since 1875, have inspired us to evolve and innovate the space that we call home,” said Bridget Battistone, VP Brand Marketing at American Standard Americas. “These same products, in turn, inspire people – both those who live with them and those who install them – to feel more connected and more comfortable. Which inspires us all over again. And as the cycle continues, we can’t wait to see where we go next together.”
The multimedia campaign includes TV/video (in both :30 and :15 lengths), digital display, social and audio and debuts in August. It will run through the end of the celebratory year.
Here’s the :15 version…
CREDITS
American Standard
“Some Things Never Change”
CLIENT: American Standard
AGENCY: Hanson Dodge
Mike Roe – Chief Creative Officer
Mike Betette – Associate Creative Director
Brady VanderHart – Designer
Michael Joyce – Production Manager
David Pollard – VP, Client Leadership
Sara Longley – Sr Account Director
Jamie Gardner – Account Executive
Jeremy Whitt – VP, Executive Media Director
Kate Schroder – Group Media Director
Mike Stefaniak – Chief Strategy Officer
PRODUCTION
Production Company – Tandem Inc
Director – Tyler Jay,
Post-Production – The Colonie
Be sure to check back here at SCREEN Magazine for the latest news from the Midwest advertising community. You can also click right here to subscribe to our weekly email newsletter.
Related Articles
About Post Author
