Five Questions with SCREEN: Bader Rutter ECD Sarah Kmet-Hunt
What do the Friends cookbook, a round of The Match Game, and a glorious cello have in common? They’re all right here as Milwaukee “Agency of the Year” winner Bader Rutter’s Executive Creative Director Sarah Kmet-Hunt stops by for a thoroughly entertaining round of Five Questions with SCREEN.
Sarah is also bringing you her award-winning documentary short film “Direct Positive.” The doc uses a 1902 tintype camera in telling the story of women leaders across industries without filters and highlights the beauty of imperfect moments. Let’s get to it!
SCREEN: First and foremost… Why should people watch your documentary Direct Positive today?
SARAH: I hope that peoples’ eyes will be opened to the fact that when women share their stories in a genuine, unfiltered way, those are actually universal stories. It’s so easy to pigeonhole stories about women as being too niche or only being relevant to a female audience. The most gratifying thing to me has been to hear from not just the women in the audience, but the men who loved the film and talked about the women in their lives who have given them courage to show up in a more genuine way. When we can understand many different points of view, it makes it easier for all of us to be accepted for who we are.
We have the inspiring documentary short film for you right here! Please take a moment to watch…
SCREEN: What is your most prized possession?
SARAH: My cello. I bought it when I was 13, so it’s been through a lot with me.
SCREEN: If you could be a contestant on any game show in television history, what would it be?
SARAH: The Match Game. It’s just so ridiculous and 1970’s, it would be so fun to meet iconic comedians like Vicki Lawrence, Charles Nelson Riley, maybe even Betty White. And plus, Gene Rayburn had that great microphone.
Here’s a full episode of the classic game show, for Sarah and for you!
SCREEN: Your favorite restaurant in Wisconsin?
SARAH: Momo Mee. Go there with friends who like to share, and definitely have their Xiao Long Bao, an order of Szechuan Spicy Wontons, and some Szechuan Chicken Mala, and wash it down with a Mo Fashioned (made with Japanese whiskey).

SCREEN: Your greatest athletic achievement?
SARAH: Beating the heck out of my kids at mini pin bowling. There’s a reason I became an artist instead of an athlete.
BONUS QUESTIONS!
SCREEN: What is your greatest fear?
SARAH: Being irrelevant. I guess that’s why I keep creating, to stay connected with other people and with myself, to keep learning and growing.
SCREEN: Best advice you’ve ever been given?
SARAH: My dad told me that if you spend so many of your waking hours at work, make absolutely sure that you go into something you love. He stood by me when I said I wanted to go to art school, when a lot of other people said “you’re going to be a starving artist, you’ll never do anything with that degree.” Some of those same people have changed careers two or three times and been really unhappy along the way, and here I am. So I’m grateful for that simple but powerful advice, and belief in me.
SCREEN: Your favorite “guilty pleasure” TV show? What do you love about it?
SARAH: I’d have to say Friends – I saw it the first time around, and poked fun at it in the beginning. But I have to admit, I got sucked in, and now it’s kind of a dose of comforting nostalgia to watch the funnier episodes again. I know there’s a lot wrong with it by today’s standards, but there are so many genuinely funny moments and such great chemistry between the characters, it just brings to mind the kind of deep friendships you have before getting pulled into all the entanglements of adult life. I’m completely embarrassed to admit that I even have the original Friends Cookbook (Phoebe makes hummus of course).
Enjoy this mashup of funniest moments from the iconic TV show…
Thanks for playing, Sarah! For more from Sarah and her team at Bader Rutter, click right here.
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