Five Questions with Executive Producer Erika Fiebiger

What do Taylor Swift, Betty White, and The Killers have in common? They’re all right here as Executive Producer Erika Fiebiger of the Ann Arbor, Michigan-based creative production agency Hook stopped by for a thoroughly entertaining round of Five Questions with SCREEN to kick off the new year. Let’s get to it!

SCREEN: Ok Erika, you’re the Ann Arbor expert so we have to ask… One meal in Ann Arbor, any restaurant, and we’re buying. What will it be?

ERIKA: We are going to Mani Osteria for wood-fired pizza (because who doesn’t love pizza!) and a Caesar salad with a scotch egg! 

Here’s a look at that wonderful wood-fired pizza…

SCREEN: Erika, if you could be a contestant on any game show or reality show in television history, what would it be?

ERIKA: If I could be a contestant on any game show I would want to be on “The Hustler.” If you’re unfamiliar, it’s a game show where five contestants collaborate and answer trivia questions and with every correct answer money is added to the prize pot. The twist is that one of the five contestants is the hustler and they already know the answers to all of the questions but must keep everything a secret to have a chance at winning the grand prize. Throughout the game, the hustler will eliminate two of the five players who they think may be on to them, leaving three remaining contestants who have to collectively decide who they think the hustler is. If they’re correct, then they share the prize but if the two are wrong then the hustler wins the pot. The show has a great mix of trivia and mystery.

And it’s hosted by Craig Ferguson to boot? Thanks for the tip, Erika! Here’s a teaser for the show…

SCREEN: Your favorite commercial ever?

ERIKA: It’s gotta be the Snickers spot with Betty White, “You’re not you when you’re hungry”. The spot is super clever and the strategy of changing consumers’ perception of Snickers from being “just a candy bar” to a “meal/snack” that would cure your hunger was so smart. 

Here is that hilarious Snickers ad…

SCREEN: Celebrity crush?

I have to say right now I have a huge platonic celebrity crush on Taylor Swift. I wouldn’t classify myself as a Swiftie, but I think I may be becoming one. She is so smart, charitable, talented with both her vocals and ability to storytell through song and is never afraid to speak her mind. She is a great role model for our younger generation.

Here’s the latest from Taylor…

SCREEN: If you could play any superhero in a major motion picture, who would it be?

ERIKA: I would want to play “Star-Lord” Peter Quill, but maybe they could make it a female role named “Star-Lady” Patricia Quill? We both value family and doing good to/for others, prioritizing relationships, love music and have an affinity for sarcasm. 


SCREEN: Your go-to karaoke song?

Mr. Brightside by The Killers, it just brings back so much nostalgia from my younger years.

Here is the Killers classic, enjoy!

SCREEN: Worst job ever?

ERIKA: Honestly, when I think about the worst job ever I think of painting. I have never been employed to paint (I don’t think that would end well), but my husband and I have renovated a few houses and painting is literally the worst. If you want to know how to bring me to instant tears, hand me an angled paint brush and ask me to cut in. 

SCREEN: Best advice you’ve ever been given?

ERIKA: For as long as I can remember, my dad has always told me “what you do when you don’t have to, will determine who you’ll be when you can no longer help it,” and I put so much value behind his advice. It has served me well throughout multiple facets of my life but most notably in my professional career. 

Thanks for playing, Erika! For more from Erika and her team at Hook, click right here.

Be sure to check back here at SCREEN Magazine for next week’s round of Five Questions with SCREEN. You can also click right here to subscribe to our weekly email newsletter.

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