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Executive Producer Qadree Holmes Shares Super Bowl Picks and Pans

Last updated: March 6, 2021

What were your favorite spots from the advertising extravaganza that is the Super Bowl? How about your least favorite? Let’s see how your answers line up with what Quriosity Founder and Executive Producer Qadree Holmes had to say about the great and not-so-great offerings from Sunday night…

SCREEN: What was your favorite spot of the night?

QADREE: I loved the M&M spot. It was hilarious and it felt current. The brand message was consistent and memorable. There was nothing too sappy or depressing. They touched on many things we can relate to coming out of 2020 without being annoying.

SCREEN: What was your least favorite spot of the night or a spot you felt could have been more successful?

QADREE: WeatherTech spot felt like more of the same. The music and the story is everything we’ve already heard. It also appeared they were stretching to prove diversity when their spots previously have lacked more diversity. It felt like this spot would have been good 6-8 months ago, but not now.

SCREEN: What would you like to see more or less of in terms of advertising in next year’s Super Bowl?

QADREE: I want to see the spots remain fun and entertaining. People want to laugh now and not see pieces that are so heavy.

SCREEN: Any final words here, Qadree?

QADREE: I did love the spot for Jimmy Johns, Logitech, Toyota. I could not comment on this list without sending a shout out to my dude Tim Kendall that shot the Dexcom spot as well.

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