Editorial Board Dishes Auntie Love and Karaoke in Panda Express’ Latest Commercial
Panda Express’ latest commercial playfully highlights food as a love language through the universal question, “Have you eaten yet?” Set in a funky, retro home, the spot starts off with a teenage boy doing homework when he is interrupted by a group of exuberant and endearing aunties belting out heartfelt and hilariously off-key performances about food, love and connection. Senior Flame Artist Artie Peña of Texas-based Editorial Board delighted in providing finishing for this hilarious spot created by agency Opinionated.
“This was a really fun project to be a part of – with bold and original creative by Opinionated,” notes Peña. “We were brought in early to talk through approaches that would be integral in post and this made for an easy collaboration when adaptations – like set extensions, more disco ball sparkle, or graphics updates – were needed. Ultimately our work was to deliver invisible touches that supported the memorable and hilarious idea.”
View the spot and sing along here…
Credits
CLIENT: PANDA EXPRESS
AGENCY: OPINIONATED
Executive Creative Director: Mark Fitzloff
Executive Creative Director: Rob Palmer
President: Trish Adams
Associate Creative Director: Cameron Soane
Senior Copywriter: Chris Le
Senior Producer: Cole Davenport
Producer: Renee Safir
Director of Strategy: Dave Daines
Strategist: Ethan Jone
Account Supervisor: Meg Ellis-Palmer
Account Director: Marcelina Ward
Business Affairs (Hailstorm): Whitney Vose
PRODUCTION
Production Company: Epoch Films
Director: Kate Hollowell
Executive Producer: Jackie Calleiro
Director of Photography: Larkin Seiple
Line Producer: Stephanie Bruni
EDITORIAL
Editorial Company: Arts Academy
Editor: Peter Wiedensmith
Producer: Carolina Padilla Towery
FINISH
Company: Editorial Board
Online Artist: Artie Peña
Sr. Post Producer: Lauren Alvarez
Executive Producer: Kendall Kendall
COLOR CORRECTION
Colorist: Neil Anderson
ORIGINAL MUSIC
Song Title: Have You Eaten Yet
Composer: BUTTER Artist Nathaniel JenkinsLicensor for Publisher/Master: Butter Music & Sound
Sound Designer: Dave Wolfe, Producer: Stone Irr
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