Director David Serota Joins Accomplice Media 

Accomplice Media, the commercial production company led by Executive Producer Amy McIntyre, has added director David Serota – perhaps best known for his ability to perfectly get at the emotional truths that resonate with viewers – to a directing roster that includes Pete Henderson, Leo Hoorn, Joe Otting, Carrie Stett, and Damien Toogood. 

Immediately upon joining Accomplice-Media, Serota completed his first assignment for his new production roost, a new campaign for ACE Hardware via the Chicago and Kansas City-based agency BarkleyOKRP that breaks in early 2025.

Click here to see some of David’s best-known work, including this spot for First National Bank, and this one for The Hartford.

For McIntyre, there is something singular to David’s work – bringing with it a sense of humanity that is perfectly aligned with the company’s mindset. 

“I was drawn to David’s work from the start,” McIntyre says. “His ability to capture human stories with such authenticity pulls you into the moment of each scene. Beyond his immense talent, David’s salt-of-the-earth nature and connection to our own approach to production makes him a pleasure to collaborate with.”

For the Los Angeles-based Serota, who was most recently represented by Yard Dog TV, joining Accomplice-Media means a chance to take on some new creative assignments and broaden his agency relationships thanks to the company’s well-earned reputation for smart productions and incredible support for its talent.

“From the first time I spoke to Amy and the team, I knew that Accomplice was the place for me,” Serota says. “It was like discovering long-lost friends I’d never met. There was an immediate shorthand because of shared artistic sensibilities and who they are as human beings. It’s no wonder the company has been so successful for as long as it has. Amy takes care of her directors and her clients by being a high-level communicator. I feel fortunate to have landed there, and we’re already off to a quick start by landing the Ace Hardware campaign.” 

Originally from Philadelphia, Serota received a BA in Philosophy before changing courses and graduating with a degree in Directing from LA Film School. He says his approach to filmmaking is about finding the beauty in the everyday. It is the dignity and resolve of ordinary people and the unique details of their lives that help us frame our own more clearly. 

“Every ad campaign has the power to touch an audience and to remind you that the best time is often right now,” Serota says. “That nudge to go do the thing you were gonna do before you got all busy. Book the flight. Build the pillow fort. Start the company. They make you feel like what comes next is of your making and that it’s possible.”

“I’ve worked with David on many types of projects, from big-budget TV spots to a pro bono video shot over 4 days in Nicaragua,” Chuck Kinsinger, Senior VP/Executive Producer at Saatchi & Saatchi Wellness, New York. “Regardless of the size or type of the project, he puts his heart and soul into every frame. I would describe him as an actor’s director with an uncanny ability to get relatable and believable performances or testimonies from his subjects. He’s an absolute joy to collaborate with.”

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