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Nov
2023
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DDB Hires Leo Burnett’s Chaka Sobhani as President and International Chief Creative Officer

DDB will have new leadership at the helm in 2024. DDB Worldwide has hired Leo Burnett’s Global Chief Creative Officer Chaka Sobhani as its president and international chief creative officer, as first reported by Ad Age. The news comes after Alex Lubar was introduced as the new DDB Worldwide CEO last month.

Sobhani is taking on the role effective in early 2024. Her appointment comes two weeks after Ari Weiss, DDB’s global chief creative officer, said that he was departing to launch his own agency.

Sobhani took on her global role at Publicis Groupe’s Leo Burnett in 2021. Prior to that she served as the chief creative officer of Leo Burnett London and is credited with leading the agency’s work on campaigns such as “Raise your Arches” for McDonald’s and the impactful “The Lost Class” for gun safety advocacy group Change the Ref, which you can watch right here…

Sobhani will report to DDB Worldwide Global CEO Alex Lubar, whose new role at the agency was announced this past October. Lubar calls Sobhani a “true leader.”

“Her energy is infectious, her drive is relentless, and her dedication to delivering outstanding creative products for her clients is unquestionable,” Lubar said in a statement. “She is the type of leader that makes you want to be, make, and do everything better.”

Sobhani will be based out of DDB’s European headquarters in London and will work closely with Rick Brim, the global chief creative officer of Adam&EveDDB, according to Ad Age.

What’s Next for Leo Burnett

“We wish Chaka all the very best in her new role and thank her for her contribution to Leo London’s success,” said Charlie Rudd, group CEO for Leo Burnett UK and Publicis Poke, in a statement. “We are fortunate to have great strength in depth in our creative department and will be announcing our plans very shortly.”

With Sobhani’s exit, Leo Burnett U.K. said Wednesday it was promoting Mark Elwood to chief creative officer, effective immediately.

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