Colonie Editor Jimmy Helm’s Expertise in the Beauty Industry Brings in New Work for Too Faced and Olaplex
Award-winning post-production house The Colonie has earned the trust of beauty clients across all markets, from Los Angeles to New York. With recent projects for Olaplex and Too Faced, Colonie’s reputation as a go-to for beauty clients has been further solidified.
“Editing in the beauty world is all about precision and subtlety,” says The Colonie editor Jimmy Helm. “The right pacing, the perfect close-up, the way a product interacts with the skin—these small choices make all the difference in creating a connection between the viewer and the brand.”
For its latest campaign, Olaplex sought creative partners to help redefine its visual language, turning to The Colonie for their expertise. Helm led the post-production process, crafting short form videos that highlight the benefits of Olaplex’s scalp care products. The seamless edit captured the subtle yet powerful transformations in the models’ hair and scalp, reinforcing the brand’s commitment to high-quality hair care while elevating its storytelling approach.
Let’s take a look at the Olaplex campaign…
Similarly, with Too Faced, Helm worked closely with the brand’s marketing team to develop creator-driven content, producing engaging, bite-sized videos that put the products front and center. Through dynamic short-form storytelling, The Colonie brought the campaign to life, helping Too Faced stand out in a competitive market. The campaign also deepened audience engagement, reinforcing the brand’s connection with consumers.
Let’s take a look at this piece for Too Faced…
Helm’s nuanced approach sets him apart—recognizing that editing beauty content requires a unique sensibility. It’s not just about creating slick visuals; it’s about understanding the subtle textures, tones, and expressions that bring products and models to life on screen.
The Colonie’s reputation for exceptional storytelling and high-end video editing has made it a trusted partner to some of the most prestigious names in beauty. With a portfolio that includes iconic brands like Rare Beauty by Selena Gomez, Hourglass, Living Proof, La Mer, and more, The Colonie is redefining the art of editing in this visually-driven industry. Their expertise in beauty content highlights a deep understanding of the visual language that elevates campaigns, ensuring each shot—whether capturing the radiance of skincare, the precision of makeup, or the transformative power of hair care—perfectly reflects the essence and quality of the brand.
As beauty brands continue to shape the future of cosmetics and personal care, The Colonie’s role as a post-production leader only grows stronger, helping clients stay at the forefront of an ever-evolving industry.
For more information on The Colonie and their work, visit thecolonie.com.
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