Cinematographer Christopher Rejano Shares His Super Bowl Picks and Pans
In the ad world, Super Bowl Sunday is about anything but football. Or even Bad Bunny or Lady Gaga. It’s about the commercials! We are honored to have acclaimed cinematographer Christopher Rejano stop by Screen to share his take on the advertising artistry on display during the big game…
SCREEN: What was your favorite spot of the night?
CHRISTOPHER: I really appreciate a distinct visual style to make a spot memorable. Emma Stone for Squarespace, Directed by Yorgos Lanthimos really caught my attention. Shot on high contrast black and white film (print stock according to a quick internet search) with a classic Emma Stone performance in this simple but effective concept really put this on top for me. Although the Charli XCX and Rachel Sennott for Poppi commercial was super fun and looked really great as well
Let’s take a look at that Squarespace spot…
SCREEN: What was your least favorite spot of the night or a spot you felt could have been more successful?
CHRISTOPHER: I love nostalgia, probably more than most people but I am sort of over the throwback spots that imitate a tv show or movie. If you’re going to spoof one of my favorite movies like Ben Affleck in Good Will Dunkin it better be really really good. It’s not unsuccessful or bad by any means but it was stacked with a lot of actors and the jokes were too quick for me to enjoy…
SCREEN: What would you like to see more or less of in terms of advertising in next year’s Super Bowl?
CHRISTOPHER: I still feel like that on a personal level I would like to see more Asian and Pacific Islander representation in spots. Also in such a turbulent time in America it would have been nice to see a message of hope in some form that wasn’t based in religion but more so in understanding and dialogue
SCREEN: Any final words here, Christopher?
CHRISTOPHER: Like it or not there was a fair amount of commercials that aimed to normalize the use of AI in everyday life. It’s important to realize that AI is more than just an app to make pictures of your dog doing funny things. Consumers need to know that workers, actors and artists are being replaced and many of our energy and water resources are being impacted by AI usage.
Thanks so much for chiming in, Christopher! Check back here at SCREEN for more insight and interviews from advertising creatives between the coasts. You can also click right here to subscribe to our weekly email newsletter.
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