Cinematographer Chris Rejano Talks Super Bowl Picks and Pans
What were your favorite spots from the advertising extravaganza that is the Super Bowl? How about your least favorite? Let’s see how your answers line up with what acclaimed cinematographer Christopher Rejano had to say about the great and not-so-great offerings from Sunday night…
SCREEN: What was your favorite spot of the night?
CHRIS: I’m going to say the Chevrolet Silverado ‘Sopranos’ opening credits reboot was my favorite. I think in a year with a ton of spots featuring celebrities this one hit me right in the nostalgia. But I mean Larry David for FTX was pretty epic and really made me laugh.
Here’s that Chevy “Sopranos” all-electric Silverado spot…
SCREEN: What was your least favorite spot of the night or a spot you felt could have been more successful?
CHRIS: I love Dolly Parton and I thought she was good in Part 1 of ‘Do it for the Phones’ T Mobile spot. But it was Part 2 with Miley Cyrus that kind of fell flat for me. There are two incredible performers starring in this spot but the payoff for waiting to see a continuation was kind of meh.
SCREEN: What would you like to see more or less of in terms of advertising in next year’s Super Bowl?
CHRIS: More: Paul Rudd… Less: Total Eclipse of the Heart
SCREEN: Any final words here, Chris?
CHRIS: What a difference a year makes. My memory of last year’s ads seems bleak and reserved compared to this year. With all that we’ve been through since the last Super Bowl it was refreshing to see that there’s a push to make things fun and optimistic again. Comedy will save us.